One of the best things about Roblox is how incredibly customisable it is – you can do pretty much anything you can think of. Beyond image IDs and music codes to show off your personality in-game, one ...

After dominating the real-world sportswear market, Nike is ready to conquer the virtual world with the recent unveiling of their all-digital “NIKELAND” on the Roblox gaming platform. The all-digital ...

Nike unveiled a bespoke world in Roblox on Thursday designed after the company’s world headquarters. The sportswear giant shared many facets and aspects to the virtual world. For one, Nikeland is free ...

Nike’s latest collaboration isn’t one you can physically obtain. Instead, the sportswear brand has teamed up with online game Roblox to create a virtual world for player called Nikeland where users ...

Nike has officially taken its first step into the metaverse. The brand announced the arrival of a virtual world, called Nikeland, made in partnership with online gaming platform Roblox. Nikeland is ...

Sportswear giant was among first to create own virtual world in which to sell its own virtual goods. For The Drum’s Evolution of E-commerce Deep Dive, we look at the lessons to be learned from its ...

Nike launched its own virtual world within the Roblox online video game platform. This is 'Nikeland', a space where players can interact in free sports games and use articles of the firm in their ...