Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...

In addition to the new phone verification system that "Roblox" recently implemented, the online game is on its way to only featuring verified creators in the "Roblox" Creator Marketplace. Players can ...

VLGE has worked with names such as Lancome, Charlotte Tilbury, and Vogue Scandinavia, and has raised a total of $5 million in ...

ROBLOX is an online virtual playground and workshop, where kids of all ages can safely interact, create, have fun, and learn. It’s unique in that practically everything on ROBLOX is designed and ...

Roblox CEO David Baszucki has set a goal for the platform to capture 10% of the global gaming content market. In the past 12 months, creators earned over $1bn via the Developer Exchange Program, with ...

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...