Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house ...

Mattel announced new video games inspired by its Monster High universe hitting Roblox and Fortnite. “Step inside the haunted ...

Roblox shares climbed after Mattel announced new Roblox games featuring major brands, starting with Monster High.

Mattel and Roblox are expanding their partnership, releasing new Roblox titles inspired by Mattel brands. Roblex will debut a Monster High experience on Oct. 24 and will follow with franchises ...

Mattel and Roblox expand partnership with new branded games like Monster High. Discover how this boosts digital engagement and stock performance.

Mattel has expanded its partnership with Roblox with plans to introduce new games based on the toy company’s brands, ...

Gamefam CEO Joe Ferencz’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “Roblox,” “Fortnite” and “Minecraft” and turning it into ...

Gamefam Studios, the developer of several other branded Roblox games like Sonic Speed Simulator and TMNT Battle Tycoon, has partnered with Mattel to bring Barbie to the platform in upcoming ...

Following the success of this past summer’s Barbie movie, Mattel Inc. and game developer Gamefam said Tuesday that they are bringing Barbie and her DreamHouse to Roblox Corp. Mattel MAT and Gamefam ...

Dreaming of rolling up to your Barbie Dreamhouse in style? In Roblox: Barbie Dreamhouse Tycoon, building your dream digs is ...