Gen Alpha has now amassed more than $100 billion in annual direct spending power, according to a new DKC report. The youngest generation, born between 2010 and now, is now generating $100 billion in ...
The kids are playing computer games. According to the latest Global Games Market Report from the analysts at industry intelligence firm Newzoo, Gen Alpha—defined in this case as anyone born in or ...
Mattel and Roblox expand partnership with new branded games like Monster High. Discover how this boosts digital engagement and stock performance.
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