Yahoo

Gen Alpha has surpassed $100 billion in spending power from side hustles and bankrolling parents—and Roblox and Nike are among the big winners

Gen Alpha has now amassed more than $100 billion in annual direct spending power, according to a new DKC report. The youngest generation, born between 2010 and now, is now generating $100 billion in ...
PC Gamer

'There is a chance that they will stay in Roblox': Gen Alpha is into PC gaming, but one industry analyst isn't so sure they're going to age out of their favorite haunt

The kids are playing computer games. According to the latest Global Games Market Report from the analysts at industry intelligence firm Newzoo, Gen Alpha—defined in this case as anyone born in or ...
Retail Dive

Home Depot takes Kids Workshops to the metaverse on Roblox

The Home Depot launched a Virtual Kids Workshop experience in Roblox’s Redcliff City on Thursday, according to a press release. The virtual experience is based on the home improvement chain’s ...

Mattel and Roblox to launch new slate of games starting with Monster High

Mattel and Roblox expand partnership with new branded games like Monster High. Discover how this boosts digital engagement and stock performance.