Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. It’s reported that just 3% of parents change their baby’s name ...

Maximizing credit card perks isn’t just about spending more. It’s about avoiding hidden traps that erode the value of rewards ...

Lyft is rolling out a new way for riders to earn rewards without paying for a membership. The new Lyft Cash Rewards program turns everyday rides into cash back, and even tosses in a few perks for ...

In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in differentiating your brand from the rest. With countless product options and the rising ...

Brian Stone calls himself a “late-onset” hunter. The Terre Haute resident was then a university student in southern Illinois, surrounded by the Shawnee National Forest. Hunting — for waterfowl, deer ...

Macy's Star Rewards is a free loyalty program offering points for purchases, member discounts, and more. Members earn Star Money based on spending, with higher tiers unlocking perks like free shipping ...

Whether you’re dreaming of becoming the next viral entertainment sensation like Chrisp or spreading positivity and healthy food wisdom like Tabitha Brown, mastering TikTok’s Creator Rewards Program ...

New crime prevention initiative offers up to $5,000 for actionable tips submitted through the SaferWatch app or text line that lead to arrests, preventions or the recovery of long-term missing persons ...