At the highest level, a referral program gives existing customers the ability to refer their friends, family and colleagues through structured channels. Currently we estimate that 30% of North ...

Employee referral programs can be a benefit to hiring managers. Not only do employees identify potential candidates and eliminate the need for extensive searches and/or shuffling through mountains of ...

Word-of-mouth is one of the cheapest yet most effective methods of marketing, and it works for salons. Your current clients are your best referral source when they tell friends and family how pleased ...

Most small businesses say referrals drive their growth, yet few have a structured system to consistently generate them, which is why referral efforts often stay passive and unpredictable. The fix is ...

Every employee, whether she realizes it or not, is a brand ambassador for her current employer. This is particularly apparent to me since I'm the founder of a job review site where women share the ...

All the referral program magic in the world won’t help if your customers don’t like your company enough to send their networks your way. That said, referral programs are not all created equally. For ...

Tesla's customer referral programs have proven a little bit controversial, but they seem to be producing good results for the Silicon Valley carmaker. Last July, the company began encouraging ...