Reactance Theory & Employee Performance. Reactance theory grew out of research on consumer behavior. This psychological theory describes how people react when they sense a threat to their freedom ...

Reactance is an inclination to be dissuaded by coercive persuasion efforts. Such coercive persuasion is even more dissuasive if the coercive messenger’s values are perceived as deeply inimical ...

The COVID-19 pandemic has been a case study in human contrarianism. In staggering numbers, people refused—and still refuse—to comply with mask and vaccine mandates. Some bridled at being sent home to ...

Psychological reactance is the instantaneous reaction we have to being told what to do (Brehm & Brehm, 1981). This leads to some remarkable findings, one of which I came across while reading about ...

In the December 2008 issue of EC&M, we talked about calculating the inductive reactance of conductors that are in close proximity to (or touching) one another. We also noted that the inductance and, ...

Reactance bias is thought of as the “F.U. I won’t do what you tell me” bias, but reactance is more nuanced than that. Originally defined by Brehm in 1966, it is “the tendency to do the ...

During the COVID-19 pandemic, some people believed that wearing a mask to school, work or the store was an infringement on their personal freedom. These people experienced reactance when they felt ...

Respondents indicated the ways their organizations used electronic surveillance and described their reactions using open-ended comments, and then completed measures of state and trait reactance, ...

This reactance, in turn, leads to a behavioral backlash that results not only in consumers ignoring the agents' recommendations but in intentionally contradicting them. Discover the latest findings in ...