If you didn’t happen to watch the main stage of AdExchanger’s Programmatic IO New York this week, then you missed a great (albeit way too brief) conversation about CTV’s programmatic progress. On ...
tvbeat, a global provider of total TV campaign forecasting, planning and optimization, and Spectrum Reach today announced a partnership to bring tvbeat’s programmatic capabilities to linear TV ...
The first wave of Connected TV (CTV) advertising was built on a seductive promise: simplicity. Platforms emerged to make buying TV ads feel as ...
Every person who streams a video favorite does so on their own terms, but Paramount is hoping to make the experience a little more unifying. The media conglomerate, now under the aegis of Skydance ...
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