Aurelie Sauthier, President & Co-Founder of Made in, Canada 1st Influencer Marketing Agency, est. 2012 with a second office in Paris. I’ve been deeply involved in influencer marketing since 2011, back ...

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BOSTON, June 25, 2025 /PRNewswire/ -- Influencer marketing is in a new era marked by smarter strategies, deeper partnerships, and widespread adoption of AI. In 2025, global spend has surged to $32.55 ...

Japan’s next influencer boom may not feature humans at all. From financial advertising to entertainment and livestreaming, companies in the country are increasingly betting on AI-powered virtual ...

Influencer marketing has evolved far beyond chasing likes and follows. As consumers demand more authenticity, personalization and value from the brands they engage with, new trends are reshaping how ...

For better or worse, AI is changing the industry, which means even influencer marketing and creators are going to have to adapt. Which is why Digiday has charted what influencer marketing is expected ...

A flurry of recent deals and investments show how technology firms that specialize in performance advertising are leading the next wave of influencer marketing. Despite ongoing uncertainty about ...

Social media naysayers all tend to sing the same song: social is so fake. And they’re not wrong, of course. These platforms are rife with so-called influencers who show only the most enviable, ...