This paper discusses the interpretative benefits that arise from merging the Dirichlet- multinomial (DM) model as a loyalty variable in the multinomial logit (MNL) model of brand choice. The estimated ...
Respondents can vary strongly in the way they use rating scales. Specifically, respondents can exhibit a variety of response styles, which threatens the validity of the responses. The purpose of this ...
By: Andre B. Araujo, Amy B. O'Donnell, Donald J. Brambilla, William Simpson, Christopher Longcope, Alvin M. Matsumoto and John B. McKinlay ...
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