The impact of tightening marketing budgets with intensifying competition has decision makers exploring new ways to maximize ...
In marketing, tracing the impact of various tactics was once a trying task. We relied heavily on tools like Nielsen to gauge impressions, striving to understand the demographics we reached, the ...
CARY, N.C.--(BUSINESS WIRE)--Keen Decision Systems (Keen), a next-generation marketing mix SaaS company, today announced the results of Gartner Magic Quadrant Analysis for Marketing Mix Modeling (MMM) ...
Marketers have been using decisioning technology for decades — automated rules that decide which email to send, when to follow up or how to score a lead. What’s new isn’t the idea of automation, but ...
In a new survey, 85% of B2B marketing decision makers said their company is actively investing in AI to lead the ...
Leading brands have been using data-driven marketing for a few years to great effect. Brands can gain those insights by analyzing consumers’ behaviors, opinions and thoughts and encouraging consumers ...
Adaptive Decision Support Systems (ADSS) are computational systems designed to assist entities in making informed decisions by dynamically adapting to changing circumstances, user preferences, and ...
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