Unobserved heterogeneity in random utility choice models can be dealt with by specifying either a multinomial or a normal distribution of the coefficients, leading to finite mixture logit and mixed ...
Citations: Abdallah, Tarek, Gustavo Vulcano. 2021. Demand Estimation under the Multinomial Logit Model from Sales Transaction Data. Manufacturing and Service Operations Management. (5)1196--1216.
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