Google Search Console (GSC) is powerful and provides a boatload of data directly from Google. One of my favorite reports in GSC is the Search Analytics report, which enables you to drill into queries ...

Creating a landing page that resonates with your social media visitors can be both crucial and challenging. With over 15 years of social and digital experience, I’ve seen firsthand the transformative ...

It now seems impossible to find a marketing challenge where AI isn’t touted or at least considered as a solution. Some tasks clearly lend themselves better to the elixirs of AI than others. One of ...

One rainy afternoon when my son was 3 or 4, I took him to one of those cavernous beachside arcades. I thought the flashing lights, buzzing action and acres upon acres of Frogger, Galaxian, Donkey Kong ...

Google is adding two predefined landing page report to Report Editor in the interface. What’s new? Advertisers will soon find the “Landing page” and “Expanded landing page” reports under the Basic ...