The Web Is Growing A Second Layer – Almost A Third Head

Google shipped two new specs weeks apart. Here's what OKF and ARD actually do, how they differ from LLMs.txt and MCP, and ...
Search Engine Roundtable

Google: It Makes Sense To Noindex LLMs.txt

Google's John Mueller said it may make sense to noindex your LLMs.txt file. This way, the file doesn't get indexed by search engines, and then somehow a user lands on it and is confused. John wrote on ...
Search Engine Roundtable

Google: Cloudflare Content Signals Robots.txt Directive Has No Effects

John Mueller from Google said that the new Content Signals robots.txt directive invented by Cloudflare last year has "no effects whatsoever for any crawler or LLM." He added that it "just adds bloat ...
Mumbrella

Marketers beware: LLMs.txt is just plain dumb

“How fucking stupid.” That was my unfiltered reaction the first time I discovered llms.txt. I’ve said it out loud more than once in the last month. I’m putting it in print here because the polite ...