Toymaker will not renew current multimillion pound deal, that sees Shell-branded Lego sets sold at petrol stations, following a viral video against Arctic drilling by the green group Science Museum ...
See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. A campaign by environmentalist group Greenpeace, including a video ...
STOCKHOLM - The world's largest toymaker Lego said on Thursday it was ending a deal with oil giant Shell (IW 1000/2), bowing to pressure from a Greenpeace campaign linking Lego toys to Arctic oil ...
Lego's brand partnership with Shell is ill-judged, argues Katie Collins Greenpeace has created a parody video entitled Everything is NOT awesome as part of a campaign to bring to an end Lego's brand ...
This post has been updated to include new comment from Shell and added detail on the company's work in the Arctic. Over the last half-century, children have been building and playing with toy tanker ...
Greenpeace is claiming victory today after its high profile campaigning efforts led to Lego pulling out of a $110 million marketing contract with oil giant Shell. The environmental campaigners created ...
The environmental group Greenpeace put out a video over the summer featuring an awesome Arctic landscape built entirely out of Legos. In it, a Shell-branded Lego oil rig spills, flooding artfully ...
Here's a corporation you probably didn't expect to get embroiled in an environmental controversy — Lego, the beloved children's toy manufacturer, who're currently weathering a blistering ad campaign ...
Environmental charity Greenpeace has today staged a protest at Legoland as it kicks off a new global campaign targeted at the toy company. The action comes after Greenpeace conducted a report – ...
Michelle Starr is CNET's science editor, and she hopes to get you as enthralled with the wonders of the universe as she is. When she's not daydreaming about flying through space, she's daydreaming ...