Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Identity resolution is defined as the process of linking online activity ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Paz, VP at Viant Technology. Despite ...

With up to 95% of website visitors remaining anonymous, travel brands are leaving revenue on the table. Identity resolution helps recognize and convert these users, enabling better personalization, ...

The dust has settled on another record-breaking Black Friday and Cyber Monday (BFCM), and brands are left with a treasure trove of consumer data to learn from. Our analysis of this year’s brand ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 3 sec ago By E.J. Schultz - 1 hour 12 min ago By Asa Hiken - 1 hour 52 min ago By Tim Nudd - 2 hours 18 min ago By Sabrina Sanchez ...

In the age of data sharing, it is more important than ever to understand how your personal information can be used against you. The European Union's General Data Protection Regulation (GDPR) has been ...

Every decent marketing strategy underscores how value is created for the customer. But customers can be flighty, irrational and tough to decipher. Engagement with the customer may or may not be ...

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Advertiser Perceptions VP of Business ...

Identity Application Enables Joint Customers to Improve Data Hygiene Insights and Data Clean Room Collaborations Without Data Leaving the Client’s Snowflake Account LAS VEGAS, June 27, 2023 (GLOBE ...

Neustar’s Unified Identity solution for AWS Clean Rooms is part of the company's efforts to improve privacy-enhanced identity resolution and data collaboration When you purchase through links on our ...

MCLEAN, Va.--(BUSINESS WIRE)--A new report published today by Verato and Sage Growth Partners sheds light on healthcare executives’ top concerns and strategic priorities in 2022. Most shockingly, 72% ...

RESTON, Va.--(BUSINESS WIRE)--Neustar, Inc., a TransUnion company, announced today the launch of a new solution offering for AWS Clean Rooms by Amazon Web Services (AWS). Neustar’s Unified Identity ...