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Developed in collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange, the proposed standards aim to improve ad ...
Proposed Standards Aim to Improve Ad Delivery for Live Streaming Events via New APIs and Shared Infrastructure ...
Australian digital advertisers are evolving their data practices in response to increased privacy regulation, signal ...
As businesses turn to commerce media to generate new revenue streams, enhance customer experience, and ensure ...
The Australian digital advertising sector is reshaping its data practices in response to growing privacy regulation, signal ...
Video is rapidly evolving, with half of advertisers in the US already leveraging generative AI to create video ads, according to the IAB’s 2025 Digital Video Ad Spend & Strategy Full Report. Source: ...
(Image credit: IAB) “The video industry continues its transformative shift towards streaming driven by content, creators, technology, and improved measurement. However, it is important to acknowledge ...
The video advertising landscape is undergoing a rapid transformation, with half of advertisers already using generative AI (GenAI) to produce video ads, according to Part Two of IAB’s 2025 ...
IAB Europe says it’s expecting to be found in breach of GDPR Natasha Lomas 9:03 AM PDT · November 5, 2021 ...
The IAB Europe responded to the regulatory slap-down by firing up its lawyers and lodging an appeal — seeking to undo the Belgian DPA’s decision by arguing against it from multiple angles ...
IAB Chief Randall Rothenberg has had harsh words over the last few days for ad-blocking companies, calling them profiteers who are threatening the media business and free press.