Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. Many marketers think they’ve got ad fraud solved, not only because the Association of ...

Buying appliances isn't just about size tags. Small missteps in measuring can cause big headaches and it's easy to miss ...

As I discussed in last week’s column, despite numerous technological and methodological drawbacks, the idea of using set-top boxes to derive “currency” ratings continues to be popular in the ...