Samsung Ads released Tuesday its new TV measurement solution designed to help advertisers to measure the combined impact of linear and streaming TV ad campaigns, as opposed to viewing the data in ...
After raising $18.5 million last month, cross-screen marketing tech provider Tapad said it intended to use a portion of the funds to add linear TV measurement to its product. It didn’t take long for ...
With a growing demand for new streaming viewer metrics, iSpot.tv -- which already is seeing steadily increasing business in linear TV measurement -- is unveiling a separate streaming system. The ...
The French firm Vectral is now offering a high-speed, linear-measurement system for demanding industrial environments. Available in both linear encoder and electronic tape-measure formats, ...
Clarivoy has more data for dealerships to consider when examining their advertising effectiveness. The company that specializes in multi-touch sales attribution and advanced identity resolution for ...
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Comscore & TiVo Announce Partnership To Power Cross‑Platform Audience Measurement Across Linear & Streaming
Comscore, a global provider of measurement and analysis of consumer behaviors, and TiVo, a wholly owned subsidiary of entertainment technology company Xperi Inc., have formed a strategic partnership ...
PAEONIAN SPRINGS, Va.--(BUSINESS WIRE)--Inertial Labs, developer of inertial navigation and measurement units has announced the release of Kernel-110,120, 210, 220 are a set of compact, self-contained ...
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