It’s no secret that every business needs to have a successful website to succeed, but the art of generating traffic and building loyal audiences has become more nuanced in today’s landscape. The ...

Let's face it: Our main purpose for having an Instagram is to be seen. Of course, you want to express your creativity and share things with friends. But most people's big goal is to build a following ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. A public relations strategy is crucial for managing a ...

Over the last several months, I have tried to outline a more strategic approach to SEO. This starts with creating a unique SEO strategy, a lightweight SEO plan and upper funnel SEO content ideation ...