Prioritizing clear labels, circular materials and policies that support recycling infrastructure helps to build stronger ...

Ignoring package recyclability can undermine consumer trust and loyalty. The stakes are real: Buyers are paying attention.

Food and beverage brands can use AR packaging as a high-impact tool to engage customers, drive sales and boost word-of-mouth referrals.

When it comes to food-packaging design, less is usually more—with a few notable exceptions. So says a new study by Lan Anh N. Ton, an assistant professor of marketing at the Neeley School of Business ...