Prioritizing clear labels, circular materials and policies that support recycling infrastructure helps to build stronger ...

Ignoring package recyclability can undermine consumer trust and loyalty. The stakes are real: Buyers are paying attention.

Food and beverage brands can use AR packaging as a high-impact tool to engage customers, drive sales and boost word-of-mouth referrals.

Ship Bottom Brewery teamed up with GS1 US and Avery Dennison and used 2D barcodes on their ales as an engagement tool to see which customers consumed the new flavors. We rely on QR codes for a number ...