LOS ANGELES (AP) — Virtual reality is creeping into our world. Once seen as a tool for alien-blasting gamers, movie studios, television producers and artists are now adopting the technology, which ...

With more than $100 million in total investment, Jaunt is among the cluster of startups trying to take VR mainstream. Max writes about venture capitalism and startups while seeking out the new new ...

Artists and directors use XR and VR to create immersive storytelling, blending technology, empathy and innovation in new ...

Virtual reality’s immersive environment is where startup marketing is headed, and early adopters will be the ones who profit. Startups can transform their marketing strategies and audience engagement ...

If you want to go to space, you either need a Donald Trump-sized fortune or the kind of patience only the Dalai Lama can relate to. A new company called SpaceVR wants to change all that, and if it's ...

Steven Spielberg faced a steep challenge when he took on the adaptation of Ready Player One, a challenge that would have ...

The company's first permanent in-person space is a former Lord & Taylor department store in the King of Prussia Mall outside ...