Good packaging is an essential feature of a successful product. Proper packaging influences consumer behavior significantly and is more effective than traditional advertising at setting a brand apart ...

Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. In the food business, where the only constant is how fast ...

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...

Prioritizing clear labels, circular materials and policies that support recycling infrastructure helps to build stronger ...

Sustainable packaging innovation is a balancing act between regulation and eye-catching design, said speakers during The ...

Ignoring package recyclability can undermine consumer trust and loyalty. The stakes are real: Buyers are paying attention.

Accessible packaging design has hit the deadlines after actress Selena Gomez revealed that her own disability has influenced ...

States across the country increasingly are developing extended producer responsibility (EPR) legislation for packaging. Lawmakers in Maine and Oregon passed EPR legislation in 2021, and most recently, ...