LinkedIn prospects are 30% more likely to convert than prospects from traditional channels. That’s what one major company from the print sector found out when they started analyzing their sales.

To effectively implement funnel optimization, it's advisable to start by analyzing your current sales funnel data. It's ...

This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. To create websites and marketing campaigns that will increase conversions, you must understand what ...

Yates Jarvis, Principal of 2 Visions, shows senior leaders how to hit their e-commerce goals and build DTC expertise. When senior leaders are looking to lift profit and revenue on DTC e-commerce sites ...

In today's competitive digital landscape, marketers are constantly being asked to do more with less—whether generating leads, building brand loyalty, or driving conversions. We're expected to squeeze ...

This post was originally published on Design Instruct. Creating sites destined for success is tough. It requires a lot of planning, testing, and data analysis. So I asked a person who’s a veteran in ...

In conversion rate optimization (CRO), Web accessibility standards are the secret sauce behind truly inclusive, user-friendly digital experiences. Far from being merely a technical requirement, legal ...

Your website is the hub of your online presence. It’s where visitors go to learn more about your business, products and services. It’s also one of the most important channels for converting visitors ...

A conversion rate indicates how individuals completed a desired action like clicking an ad on a website, in comparison to the total number of visitors. In the context of digital marketing, ‘conversion ...

Discover how to leverage AI for conversion rate optimization (CRO) to increase lead conversions and eliminate friction from ...

Richard Baxter introduces a conversion rate optimization strategy that he's sure will increase returns on earned traffic. Marketers failing to produce results typically adopt random testing and ...

Pam Perino, digital content operations and development manager at Ghirardelli Chocolate Company, shares how using an artificial intelligence software to help select, order and modify images increases ...