The margin of error allows you to use smaller sample sizes when conducting customer surveys. The measurement directly relates to the size of your sample, with larger ...

Doug Schwartz is affiliated with the American Association of Public Opinion Research (AAPOR). As the director of the Quinnipiac University Poll, which has been taking the pulse of the public on policy ...

In the current election cycle, many media reports about polls are not including information about the margin of error.

In just about any discussion of a poll about the very close presidential race between Vice President Kamala Harris and former President Donald Trump, you’ll hear ...

As Americans await the presidential election results, many are looking to the polls for clues. A poll’s margin of error describes how close a survey result can ...

Q: Do the pollsters know who is going to win the election? A. With the number of polls released every day, you would think that there was a definitive assessment on who is going to win the ...

Early voting has begun in the key battleground state of Georgia, where polls show the race within the margin of error. About 328,000 voters have already cast their ...

In just about any discussion of a poll about the very close presidential race between Vice President Kamala Harris and former President Donald Trump, you’ll hear ...