How To Leverage AI To Humanize A Brand

Leaning into AI can help agencies build personally relatable brands that look, sound, feel and act more like trusted ...

The Human-In-The-Loop Agency: Blending AI Precision With Empathy

I believe the agency of the future won’t be defined by who has the best creative director, but who has the smartest ...
Hosted on MSN

I Run A Global Advertising Agency. Here's How We Create Great Ideas — By Rewarding Lots of Bad Ideas

Where do good ideas come from? After serving as CEO of the advertising agency BBDO Worldwide for 20 years, working closely with some of the largest brands in the world, I've come to an answer: Good ...
Star Tribune

A Twin Cities ad exec believes 2025 is ‘the year of the independents’

The “not for sale” sign definitely is up at Preston Spire, the creative agency that’s been doing business — independently — since 1950. Suitors nonetheless are showing interest in the ...
Derbyshire Times on MSN

Derby agency’s research set to close the gap between behavioural science and creativity

A Derby marketing agency has been awarded Government funding for a groundbreaking research project to help communications ...
Entrepreneur

I Run A Global Advertising Agency. Here’s How We Create Great Ideas — By Rewarding Lots of Bad Ideas

Opinions expressed by Entrepreneur contributors are their own. Where do good ideas come from? After serving as CEO of the advertising agency BBDO Worldwide for 20 years, working closely with some of ...