Facebook ads are no longer set-it-and-forget-it way to attract leads. Facebook is now a crowded space where you need to pay thousands of dollars to get your brand noticed. If you want to thrive and ...

Why should advisors be marketing to millennials? Because there are over 70 million American millennials, who make up about 30% of the entire population, that’s why. Also known as Gen Y, millennials ...

In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

Successful companies create a highly effective sales funnel to turn audiences into customers. Your business can do the same. Can small businesses outperform their larger competition? Recent history ...

Have you ever felt overwhelmed by the endless advice on building sales funnels? You’re not alone. With so many strategies, tools, and buzzwords floating around, it’s easy to feel stuck before you even ...

Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is ...

Videos are powerful tools that have become an essential component of many sales and marketing campaigns. Business have come to understand the value of video and its effectiveness in building brand ...

“It isn't so much about what you want to tell your audience, it’s what you understand they want to learn and what's going to be helpful for them.” Businesses turn to content marketing because it can ...

In the digital marketing landscape, the funnel optimization represents one of the most important strategies to ensure a ...

We may receive a commission from our partners if you click on a link to review or purchase a product or service. Click to Learn More Businesses rely on sales to keep the wheels turning. This is ...

A sales funnel, also known as a purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of a product or service. This concept is called a funnel because it ...