But cross-functional alignment across sales, customer success, marketing, product, and other teams frequently breaks down.

Successful companies create a highly effective sales funnel to turn audiences into customers. Your business can do the same. Can small businesses outperform their larger competition? Recent history ...

Technological advancements are reshaping the world of sales. Innovative technologies, for example, such as generative AI or large language models, voice-to-text, the metaverse, etc., are helping sales ...

Doron Aspitz is the CEO of Verix, a leading provider of AI commercial operations enhancement platforms for the pharmaceutical industry. As the poet once said, “Two paths diverged in a yellow wood,” ...

PR builds trust by delivering authentic, expert-driven content that outperforms traditional advertising in consumer engagement and credibility. Investing in PR, especially before launching new ...

The post-pandemic consumer health market has been impacted by significant changes. These are partially induced by short-term macro pressures around inflation, the global cost-of-living crisis and ...