Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

It’s clear programmatic advertising is on the rise; however, there’s still progress to be made. I rfon Watkins, CEO of Coull, offers four tips to help you get your head round this form of advertising ...

Programmatic advertising has seen explosive growth in recent years, now threatening to overthrow traditional buying models for TV and Radio. Though B2C brands have embraced this trend, the B2B ...

As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the industry today. It's a strategy made more difficult by the fact ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. More than 20 companies are coming together to create a ...

Driven by digital media consumption, real-time ad buying, and data-driven marketing, programmatic advertising offers enhanced ...

One of the great myths of programmatic advertising is the illusion of algorithms replacing humans. In truth, the programmatic ...

On Thursday, February 27, Alan Wolk, one of the industry's most influential thought leaders, will moderate the Streaming Media Connect debate "Will Programmatic Advertising Overtake Brand Advertising ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When most people think about AI’s endgame, they think about the automation of everything, ...

65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith's Programmatic Marketing Forecasts, published today. Advertisers will spend US$84bn ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

A new global report from programmatic media partner MiQ shows that while 72% of marketers plan to apply AI in more ways over the next 12 months, only 45% feel confident in their ability to apply it ...