We have discussed the header tag at least a couple times here in the past. But there is a new WebmasterWorld thread that asks what is The importance of the H1 tag, today? What I find most interesting ...

HTML tags are the backbone of SEO that’s overlooked by many digital marketing professionals. These simple code elements tell search engines exactly what your webpage is about and how to interpret it.

HTML structure matters for SEO, but not in the ways most might think. Read on to uncover the real role of HTML for SEO. In case you missed the latest podcast episode of Search Off the Record, Google’s ...

One of the top rules for Search Engine Optimization has long been adding keywords to your H1 heading at the top of the page in order to signal what a page is about and rank well. It used to be the ...

Mordy Oberstein, Head of Communications at Semrush, shared some really early data on the Google title change we've all been obsessed with. In short, the number of Google search results showing with ...

SEO’s love to write about HTML elements as a vital ranking signal, and as a part of any “perfectly” optimized page. To avoid possible confusion, this is not an HTML guide. Aleh Barysevich, Founder and ...

The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.