Advertisers are leaning into AI to help optimize pay-per-click (PPC) campaigns. But how reliable is that AI guidance? Five popular AI tools – ChatGPT, Google AI Overviews, Google Gemini, Perplexity, ...
AI is everywhere right now, and its impact on marketing is undeniable. But while the buzz is justified, it’s not the only story shaping PPC in the months ahead. To get a broader view of what’s ahead ...
AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice carefully. Advertisers are leaning into ...
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