Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

In technical terms, micro conversions are events configured in Google Ads or Google Analytics 4 (GA4) events to be imported into Google Ads. These actions need to be set as primary actions so they ...

Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

Anyone who’s run Google Ads for more than five minutes knows that digital advertising is anything but static. The urge to keep things simple – one set of goals for the whole account, nice and tidy – ...

I will start off by saying, I am super confused by this Google Ads email but it says Google is "Improving offline conversion quality in Smart and PMax Campaigns with Store Goals." Starting on February ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

The latest Editor update introduces campaign-level negatives, search term reporting for Performance Max, and smarter ...

Google has released version 2.11 of the Editor, which includes over 15 new features and removes a couple of older features.

Powered by the latest Gemini models, both tools will be available in all English-language Google Ads and Google Analytics ...

Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, and confidently optimize marketing investments.

Local Google Ads campaigns are one of the top ways to promote your home-based business in 2025. Target local customers, boost ...