Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

In technical terms, micro conversions are events configured in Google Ads or Google Analytics 4 (GA4) events to be imported into Google Ads. These actions need to be set as primary actions so they ...

The latest Editor update introduces campaign-level negatives, search term reporting for Performance Max, and smarter ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

I will start off by saying, I am super confused by this Google Ads email but it says Google is "Improving offline conversion quality in Smart and PMax Campaigns with Store Goals." Starting on February ...

Google has released version 2.11 of the Editor, which includes over 15 new features and removes a couple of older features.

Anyone who’s run Google Ads for more than five minutes knows that digital advertising is anything but static. The urge to keep things simple – one set of goals for the whole account, nice and tidy – ...

Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, and confidently optimize marketing investments.