Entrepreneurs must understand the key differences and similarities between mission statements and visions statements, and should have both for their organization. These statements can help define the ...

Opinions expressed by Entrepreneur contributors are their own. While most companies have mission, vision and value statements, few companies place these statements at the center of everything they do.

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...