Conformity experiments explore how individuals adjust their behaviors to align with a group. By understanding this dynamic, you can conduct your own experiments to reveal the influence of social ...

Editor’s note: This is part of a series called “The Day Tomorrow Began,” which explores the history of breakthroughs at UChicago. Learn more here. A field experiment is a research method that uses ...

With the right approach, even small firms can get a competitive advantage from the right kinds of tests. Harvard Business School’s Stefan Thomke says running experiments can give companies tremendous ...