Tim Maier is the CEO of Brand Boosting GmbH, which is currently one of the most successful e-commerce agencies in the DACH region. TikTok is still not seen as a marketing platform by many advertisers.

One week ago, a surprising little endless RPG about the end of the world launched on Steam, published by Devolver. Now, only seven days later, Loop Hero has sold half a million copies. Loop Hero puts ...