Without a clear e-commerce marketing strategy, organizations could face significant challenges as consumer behaviors change. E-commerce sales boomed in 2020 and beyond due to the COVID-19 pandemic.

Online retailers constantly seek more ways to increase revenue, attract repeat buyers and increase their market share in a competitive digital shopping space. When the COVID-19 pandemic began, ...

Discover 3 marketing lessons from Aritzia's successful strategies. Learn about consumer trends, product branding with moving ...

To attract new customers and increase revenue, you need an e-commerce marketing strategy that’s intentional and well-targeted. When your marketing aligns with how and where you sell online, it’s ...

E-commerce is playing a larger and increasingly important role in business strategies across sectors. In fact, direct-to-consumer (DTC) sales are expected to reach nearly $200 billion by 2024. And in ...

On September 17, 2026, GemPages convened more than 300 e-commerce leaders, Shopify partners, and technology experts at ShopX 2026, held at the New World Saigon Hotel in Ho Chi Minh City. Jointly ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

In an increasingly fragmented media landscape, marketers are under pressure to demonstrate how their investments contribute ...

Many e-commerce businesses concentrate their advertising spend on acquiring new customers to grow sales. However, research ...

India's upcoming e-commerce regulations will reshape how brands advertise discounts and plan promotions, enhancing transparency and consumer trust in online shopping.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Through influencer marketing ...

Adaptable roadmap essential. Building, borrowing, or buying capabilities key for dynamic digital commerce strategy. Investment priority shifts. CMOs focus on enhancing digital commerce capabilities, ...