(Ad) Display ads are everywhere on the web. Once you start to notice how many ads are out there, you'll quickly see that you rarely land on a page that doesn't present you with some type of ...

Display ads are images and banner ads that you see online—and these ads can work wonders for lead generation and brand awareness. Many of our clients require a quick education on this topic, so we put ...

Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that ...

From changes in data availability, to the growth of new platforms, to shifting customer behavior, digital advertising today isn’t what it was just a few years ago. This series of articles will tell ...

For services like Twitch and YouTube, ads are simply a part of business. Both platforms sell ads to promote revenue. That said, it’s far more of an issue on Twitch that YouTube. With YouTube, you can ...

For PPC marketers judged on generating a return on advertising spend, it’s tempting to focus on bottom-of-the-funnel tactics to generate last-interaction conversions. However, upper funnel advertising ...

Google is synonymous with search, but there are many different ad types available to Google advertisers that don’t require keyword targeting at all. In fact, Google Ads can be a particularly powerful ...

Microsoft Advertising has announced a new responsive ad format, called multimedia ads. The ads will combine advertisers’ images, headlines and descriptions using machine learning to create engaging, ...

Advertising can be cheap. But acquiring new users is almost always expensive. Which is why the Instacart ads team is focused on creating new advertising opportunities to reach the customers it already ...

In Q2 2024, the average Display Ads CTR was 0.27% (averaging across all countries, platforms, and industries), according to our research. Drill down on our Display Ads CTR Benchmarks to check the ...