If you’ve got kinky or curly hair — chances are you’ve heard of the brand DevaCurl. Being founded in an NYC salon back in 1994, DevaCurl became the first place dedicated to stylizing and treating ...

Forbes contributors publish independent expert analyses and insights. I cover founders, brands and trends across various industries This article is more than 5 years old. Ayesha Mailk's viral YouTube ...

Thousands of men and women have come forward claiming the brand's products have caused hair loss and scalp issues DevaCurl is running additional tests on its products after many longtime users claim ...

TikTok user @migrainemiracle posted the video, captioned “My #devacurl nightmare,” on Dec. 12. In it, she describes how in 2019 and 2020 she used a shampoo called DevaCurl. @migrainemiracle explains ...

Former aficionados of the popular haircare brand DevaCurl are now decrying the company, alleging that consistent use of its products has led to adverse symptoms, such as hair loss and damage, scalp ...

A group of curly-haired consumers filed a class-action lawsuit against the maker of a popular haircare brand — claiming use of the products leads to scalp irritation and hair loss. DevaCurl No-Poo ...

Several women have accused the popular hair brand of damaging their hair. Popular hair care and styling brand DevaCurl is facing backlash as well as a call for partipants in a class-action lawsuit ...

Leslie Gomez noticed her ringlet curls becoming wavy and her hair thinning last summer, but she didn’t panic until her mother told her, “You look like you’re balding.” Before that, she had a head full ...