In this special guest feature, Will Fellers, Product Manager at Quantum Spatial Inc., explores different types of analytics – descriptive, predictive and prescriptive – and discusses how companies can ...

Divya Malhotra, director of analytics and innovation at Connecticut-based Stamford Health, spoke with Becker’s Hospital Review about deploying data to clinicians and seizing the power of descriptive ...

Berman, Ron, and Ayelet Israeli. "The Value of Descriptive Analytics: Evidence from Online Retailers." Marketing Science 41, no. 6 (November–December 2022): 1074–1096.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The role of a marketer has changed dramatically over the past two decades. I’ve seen it ...

Data analytics has become a must-have for organisations across industries, and is being integrated into both operational and business sides of companies, experts said at the Chief Data & Analytics ...

In today's data-driven world, businesses depend on the ability to transform raw data into meaningful insights. Business analytics is the process that enables organizations to make informed decisions, ...

Leah Zitter is a technical writer who covers high tech. She holds a Ph.D. in psychology research and a master’s in philosophy and advanced logic. For years, higher education institutions across the ...

Berman, Ron, and Ayelet Israeli. "The Value of Descriptive Analytics: Evidence from Online Retailers." Harvard Business School Working Paper, No. 21-067, November 2020. (Revised December 2021.