CTV ad spending continues to soar, and it was clear at this year’s Advertising Week New York that CTV is no longer just a growing channel, it’s a critical part of the advertising ecosystem. This year, ...

With both Christmas and New Year’s falling right in the middle of the week this year, let’s be honest with ourselves: For all intents and purposes, 2024 is already over. Which means now is a fine time ...

Although connected TV keeps making gains in terms of advertising spend, linear TV still dominates CTV in terms of viewing time of advertising. Total TV/streaming ad time for linear TV has an 87% share ...

As the new year begins, expect CTV growth to continue blasting along with a vengeance. GroupM forecasts that streaming TV will grow 12.9% in 2025 and overtake linear TV revenue by 2029. Meanwhile, ...

VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. Entertainment viewing habits have changed dramatically in recent years, leading search ad platforms to introduce connected TV ...

“You went from very little advertising in Amazon Prime Video to almost anyone now receiving midroll and preroll ads in their videos,” said our analyst Ross Benes in a recent webinar. "That has put ...