Topics API ad personalization, which replaces Google's earlier FLoC proposal for Chrome, promises to occur on your device, without involvement from Google or third-party servers. Google’s latest stab ...

Third-party cookies provide no real benefit other than to track your browsing habits and annoy you with targeted advertisements. Since websites that require you to sign in use first-party cookies to ...

Google has announced it will be keeping third-party cookies in its Chrome browser, marking a backtrack after years of claiming it was going to phase them out. The U-turn comes after advertisers have ...

The cookie encryption system that Google introduced to the Chrome browser a few months ago can easily be bypassed, experts have warned. In fact, a security researcher has recently published a new tool ...

Google is currently in the midst of a major antitrust trial (make that two antitrust trials, actually), which may result in the company being forced to sell off its popular web browser, Google Chrome.

PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing. Google's years-long effort to help users migrate ...

Google Chrome is ditching third-party cookies for good. If all goes according to plan, then future updates to the world’s most popular web browser will rewrite the rules of online advertising and make ...

The world of cookies -- the kind that allows a company to follow you around from website to website -- is about to get a shake-up from one of the pre-eminent deployers of web cookies, Google. The tech ...

Google shared details on a recently introduced Chrome feature that changes how cookies are requested, with early tests showing increased performance across all platforms. In the past, single-process ...