Understanding how to improve your conversion funnel is like having a map that shows you how to get from point A to point B. Point A is the top of the funnel (awareness), and Point B is the bottom, or ...

Your site is looking dapper and polished. You’ve cranked up the SEM juice and locked down referral traffic relationships. People are coming to your site in droves – but they’re not converting quite ...

SAN FRANCISCO, Dec. 2, 2024 /PRNewswire/ -- MediaGo, the deep learning-based intelligent advertising platform, today announced a comprehensive upgrade of its deep learning models. With this upgrade, ...

In her latest ExchangeWire column, Shirley Marschall ponders on the complexities of the advertising funnel, and the need to simplify the ad tech stack. You thought you were running the funnel? You’re ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...