Every business puts the customers first, which means today’s consumers are unequivocally in the driver’s seat. With fewer and fewer incentives to stay loyal, all it takes is one less-than-positive ...

Editor’s note: Investor and entrepreneur David Gardner is founder of Cofounders Capital in Cary and is a regular contributor to WRAL TechWire. When it comes to SaaS company valuation multiples used ...

The report highlights that a significant percentage of churn can be attributed to product-market fit issues or a failure of the product to meet customer expectations. No amount of proactive CS ...

Most customer-obsessed companies rely on traditional customer churn prediction models that leverage transactional analytics to predict the future risk of cancellation. These models use transactional ...

Customer churn is the loss of customers or subscribers, and the enemy of ecommerce merchants. As online subscription-based services filter into every major industry from snowboards and luxury cars to ...

Companies can't afford to lose hard-won customers, but in truth some customers are more important to keep than others. Recent research by Sunil Gupta and Aurélie Lemmens explains how to find them.

Opinions expressed by Entrepreneur contributors are their own. For just about any growing company in this “as-a-service” world, two of the most important metrics are customer churn and lifetime value.

Opinions expressed by Entrepreneur contributors are their own. Every business puts the customers first, which means today’s consumers are unequivocally in the driver’s seat. With fewer and fewer ...