Automakers use creative names like 'Tangerine Scream' to sell a personality and build emotional connections with buyers.

With names you’d read on a candle, like “Meteor Shower,” or “Destroyer,” it’s hard to know what a car’s color actually is. Here’s why I think that is. Car color names increasingly resemble mood-driven ...

The most popular car color in the United States is the humble white, representing a little more than a quarter of all cars sold. Next in line are what you would expect: black, gray, silver, and ...

When you walk into Bath & Body Works or even Yankee Candle Store, most scents have a name that identifies the carrying scent. For example, Frosted Cranberry, Vanilla Birch, or Christmas Tree Farm, to ...