IIM Lucknow has launched an 11-month Executive Programme in Brand Management for working professionals. Check course details, ...

Brands are at an inflection point. Today, consumers have more options and choices than ever before, and the cost of switching has never been lower. As brands create new, or pivot their existing, ...

Map every brand management decision to an owner, a tool and a failure mode, so your rebrand turns into consistent behaviour ...

Have you ever been really intentional about defining and managing your personal brand? We all have a brand, whether we’ve been intentional about it or not. If we aren’t making deliberate choices, ...

As the marketplace becomes more competitive, organizations must be able to rely on the strength of their brand and reputation to attract and retain customers, business partners, employees, and ...

As marketers, it's important to know the basics of brand management. Meg Cabrera shares data and insights for an airline brand's IMC Campaign. As marketers, understanding the basics of brand ...

This is the second in a short series of posts discussing some of the basic principles of B2B brand management. In Part 1, I described the ongoing debate in B2B marketing between the advocates of brand ...

Perhaps it's the visual appeal that stands out to you — or maybe you've seen a particular product on social media or at a friend’s house. “The minute you have that memory, you’re more likely to trust ...

Saint Louis University’s product and brand management certificate equips students with the strategic perspective and practical skills needed to successfully bring new products to market and build ...

The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity is a new book that can help nonprofits more effectively manage their brands to further their missions. Drawing on ...

Myntra has promoted Shashanck Mishra to Director of Brand Management, leveraging his 15 years of experience in online fashion ...

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