For more than half a decade, many in the TV industry have looked forward to set-top-box measurement as an elixir that would deliver better TV ratings. The theory is that if Nielsen or another ratings ...
CIMM is taking a pro-active role in advancing new media nomenclature and processes with both its Lexicon(terms and definitions associated with Set-Top Box data measurement) and Asset Identification ...
RESTON, Va., May 2, 2019 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, announced today that it will expand its box office ...
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