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Here are six best practices for smarter segmentation, along with insights from Kim Ficker, a senior account manager at ...

The Behavioral Insights Agent is powered by Tealium’s real-time event stream, enabling instant insights to flow back into the data layer. The Behavioral Insights Agent also enables teams to deliver AI ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

What is behavior based segmentation? It’s a method of market segmentation that groups customers according to their behavioural patterns. Specifically, their patterns of behavior when making buying ...

Responding to the different needs of customers begins with identifying different behavioral groups--but all database segmentation means to most companies is more targeted selling. When asked about her ...

LONDON--(BUSINESS WIRE)--A renowned market intelligence solution provider, Infiniti Research, has recently announced the completion of their latest market segmentation strategy for a food industry.

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

An important part of how to market a law firm is targeting the correct audience. To do this, you first need to ensure you know who your targets are and understand as much about them as possible. In ...